Row Over 'Branding' Anzac Day

Posted on centenarynews.com on 17 January 2012
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Date of publication: 07/01/2012

The decision by the Australian Government to market the centenary of the First World War landings at Gallipoli, called Anzac Day in Australia, have been critised by some members of the public and war veterans in Australia.  As reported in the New Zealand Herald, the Anzac Centenary Advisory Board has spent more than A$100,000 on focus groups to test potential slogans and promotions, an act that has angered many people who call the idea of branding Anzac Day 'an abject waste of money."

Many of those who complained feel that the idea of branding the day is insensitive and undignified, saying that the day speaks for itself.

To read the original article in the New Zealand Herald, click here.

Images courtesy of the New Zealand Herald website.

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